About
Built to help you understand yourself.
Eir comes from Norse mythology — she's the goddess of healing. Every product decision runs through one filter: does this serve the user, or the platform? If it's the platform, it doesn't ship.
We built Eir for people who think a lot but don't always know what they're feeling. People who've opened a notes app at 2am to pour something out, then deleted it. People who aren't in crisis — just stuck, overwhelmed, or quietly struggling with patterns they can't name.
The AI doesn't diagnose. It doesn't prescribe. It asks the kind of questions a thoughtful person would ask — the ones that open doors you didn't know were there. A mirror, not a companion.
No likes. No followers. No engagement metrics. The only thing that matters is whether you understand yourself a little better today than yesterday.
Fredrik Haugen — Solo founder